Introduction the business world is now very competitive. Boss studies show that successful companies that created blue oceans pursued both differentiation and low cost simultaneously, in stark contrast to porters influential view porter 1985 of pursuing either low cost or. A company will have more success, fewer risks, and increased profits in a blue ocean market. How to create uncontested market space and make the competition irrelevant. Executing blue ocean strategy 7overcome key organizational hurdles 147 8 build execution into strategy 171 9 conclusion. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. The belief that blue ocean strategy is a theory of marketing and a niche strategy. Discussion blue ocean strategy versus red ocean strategy. The structure can be created or recreated by the steps taken by players in the market. They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. It was clear from the outset that the authors were on to something special. Blue ocean strategy page 1 main idea the best way to beat your competition is, in fact, to stop competing against them.
The decision makers of the business are changing their strategy to sustain in the competitive business world. Blue ocean strategy is a growth strategy framework focused on the idea of creating an uncontested market spacei. The misconception that blue ocean strategy is a lowcost strategy that focuses on low pricing. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies. Chan kim and renee mauborgne in their book blue ocean strategy. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. New generation of management gurus announced thinkers50,united kingdom at thinkers50 we believe there is nothing so practical as a great idea, and the concepts and tools developed by kim and mauborgne have been utilized throughout the world, says thinkers50 cofounder stuart crainer.
Blue ocean strategy and blue ocean shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from. This site is like a library, use search box in the widget to get ebook. This study is based on the pros and cons of the blue ocean strategy bos that offers users a framework for creating uncontested market space and diverts the. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting. Blue ocean strategy case study service nsw 2 foreword service nsw is an important initiative in the delivery of an improved customer experience for the citizens and businesses of new south wales. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a.
In the past decades, some popular strategic frameworks for. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue. Blue ocean blue ocean strategie blue ocean strategy pdf blue ocean shift blue ocean shift pdf blue ocean strategy five keys to blue ocean strategy ocean blue sanded grout blue ocean strategy 2004 blue ocean shift espanol pdf blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. Click here to download the pdf now to your computer. This article explains what the blue ocean strategy is and how it can become a game changer for businesses stuck in stagnating markets. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Blue ocean strategy ppt slides linkedin slideshare. Blue ocean leadership works because the managers customersthat is, the people.
Employee engagement, managing people, organizational. What is distinctive about blue ocean strategy as a theory. The case entitled how to implement blue ocean strategy challenges participants to apply key concepts of blue ocean strategy implementation to overcome key organizational and management hurdles while leading a strategic shift. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy and its implications for businesses. How is blue ocean strategy different from a classic differentiation strategy. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Featuring 29 new and updated casebased questions, organized into seven core areas of process design, this selfassessment will help you identify areas in which blue ocean strategy improvements can. All the tools you need to an indepth blue ocean strategy selfassessment. Pdf impact of blue ocean strategy on organizational. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller. Click download or read online button to get summary of blue ocean strategy book now.
The key theme in this article is that when businesses are faced with a choice of battling competition in saturated markets or creating an entirely new. The premise of the book is that companies can succeed by creating. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. Blue ocean strategy is a book published in 2005 and written by w. View notes blue ocean strategies summary from mgmt 430 at university of washington. This international bestselling book sold more than a million copies in its first year of publication, and has. Value innovation strategy competes in an uncontested market space. Download powerpoint presentation for the complete course.
The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. How to create uncontested market space and make the competition irrelevant, a book by professors w. How to create uncontested market space and make the competition irrelevant kim, w. The belief that blue ocean strategy is the same as innovation. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne in the indie business book club. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. Blue ocean strategies summary blue ocean strategies a. Blue ocean strategies a summary blue ocean strategy is. This framework is very innovative, as its principles challenge the conventional business. In the case of blue ocean strategy this competition will not be an issue, since that will be creating a unique and particular market through breaking the rules and creating new demand. The belief that blue ocean strategy sees competition as bad when in fact it can be good for companies. Blue ocean strategy, organizational performance, red ocean strategy, value innovation, creative competition i. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
This is a good time in this blue ocean strategy summary to cover 3 industries with repeated blue ocean creation. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30. An introduction to blue ocean strategy mba knowledge base. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points.
Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Eight key points of blue ocean strategy insead knowledge. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. How to create uncontested market space and the make competition irrelevant 2005. Pdf blue ocean strategy book pdf free download download. Pdf this study is based on the pros and cons of the blue ocean strategy bos that offers users a framework for creating uncontested market. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. Blue ocean strategy how to create uncontested market. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Pdf impact of blue ocean strategy on organizational performance. The case lays out how braynesbridge industries bi, a fictional conglomerate involved in the steel industry, recently. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Guillaume nicolas master s program in leadership and management in international context. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs.
This blog article is a overview of some of the key points of the book by w. Impact of blue ocean strategy on organizational performance. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Summary of blue ocean strategy download ebook pdf, epub. The sustainability and renewal of blue ocean strategy 185 appendix a 191 appendix b 209 appendix c 2 notes 217 bibliography 223 index 231 about the authors 239 viii contents fmkim.
The most important characteristic of blue ocean strategy bos is that it rejects the fundamental principles of conventional strategy. In other words, when you go headtohead against rivals for a share of the existing market, this is like competing in a red ocean. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Blue ocean strategy including examples and pdf download. Blue ocean strategy ebook pdf free 199 goldwhitbsi. It should be noted that most new business launches today are launches in the red ocean domain. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. The blue ocean strategy was published in 2005 and authored by w. This article explains the blue ocean strategy, developed by w. Pdf harvard business school press blue ocean strategy. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute.